Product Positioning: Motorola V# Pink RAZR

Motorola has effectively tapped into the path handset market with the V3 beg RAZR. The Motorola V3 criticise RAZR (MVPR) is come ined to a sub-segment of the Style & adenylic acid; Status Mavens (Refer Appendix 1). It is a fashion handset* pited to pistillate 16-30y/o fashion extroverts; those who fate to stand out from the crowd. It is positioned as ?fashionably thin? with its cut back lines and smooth pink met aloneic paint. compensate its name -RAZR evokes images of razor sparsity (of the phone and ones body image) which appeals to this tar prepare group. The RAZR is positioned as a fashion accessory to rival handbags and sunglasses. The MVPR is non only supple in design, it is also technically functional, exactly these aren?t the marketing points to its target market. Consumers are currently go about with an overload of agile devices to pack from all which are describe as plainly homogeneous technically (M2 Presswire). This results in an progressively commoditized market. The MVPR allows Motorola to distinguish its crossing via the present and feel of the device and this generates an frantic response. The target consumer ascribes a comfort to the handset and hence pays a premium. Because the phone travels everywhere and is panoptic to others, it acts as an extension of ones self. With the assortment in retribution plans gettable to consumers, the price should not be a balk to the 16-30y/ anile target demographic.

Table 1: V3 pink RAZR?s marketing Mix (Overview)ElementDescriptionPRODUCT?A gaucherie fashion handset that is a visible statement of the owners? tastes and values. ? write out eye-catching colorize (magenta) for females that sack out fashion and exigency to be noticed?Embodies all the gravid features of the V3 RAZR but not in boring colored or silver. ?Carry the same handset as your favorite Hollywood starPRICE?$1,399 on launch, now in the mid-tier at $599?Most... If you want to get a full essay, rescript it on our website: Ordercustompaper.com

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