Aqualisa Quartz is case study of Harvard business school.

In an industry where gaining a competitive advantage finished product innovation was deemed impossible, Aqualisa developed a fall uponthrough product, incoming the watch crystal in the U.K. lavish down market in May 2001 with coarse optimism. Four months after the initial unveiling of Quartz, Aqualisa has only managed to sh are the product at a tar perk up of 15 unit of measurements a day. Managing Director Harry Rawlinson set a destruction of marketing 100 to 200 units of Quartz rain rain showers a day to break through to the main(prenominal)stream. This translates into an annual minimum goal of approximately 36,500 units. To turn over this sales momentum, Aqualisa must reconsideration its marketing strategy for the Quartz. securities industry Potential of Aqualisa QuartzU.K. shower unit consumers? main complaints- poor pressure, change temperatures, and frequent breakdowns - are traditionally addressed through the habit of electrical showers, mixer shower valves, or integral agency showers (Moon, 2). The quantity and pricing education for the three shower categories are provided in Figure 1. The main channels for showers in the U.K. are showrooms which typically deceive to customers in the premium price segment, mete out shops which primarily sell to plumbers, and do-it-yourself sheds (DIYs).

With retail prices for the Quartz of ?850 for the monetary standard specimen and ?1,080 for the pumped model it can compete with and be feasibly marketed towards the 145,000 shower units interchange annually in showrooms (Exhibit 2). This segment assumes spunky fictit ious character and service with products dif! ferentiated through style. According to Rawlinson, at in one case the Quartz goes on working display in a showroom, it rapidly becomes the leading product (Moon, 10). Due to price differences touch by available value and standard brands of electric shower units and the Quartz, it is not clear if the Quartz could compete with the 330,000 electric shower units sold through trade shops. The 400,000 mixer showers and 110,000... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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