Marketing Management

UNIVERSITY OF NORTHWEST MBA STUDENT ------------------------- LEARNING CONTRACT Subject: tradeing upkeep Title: THE MARKETING etymon OF P&G MBA savant: NGUYEN QUANG VINH Course: 1 School year: 2012 2013 Contents 1. remove a learning goal4 2.why this pattern has been selected4 3.How do I suffer the information4 4.Concept summary and evolution of the relevant literature5 4.1.Summarize theory of marketing management5 4.1.1.Market Research5 4.1.2.Economic purlieu Research6 4.1.3. node Research8 4.1.4.Product policy9 4.1.5.statistical distribution policy9 4.1.6. progression policy9 4.1.7.Price policy10 5.What did I learn from the concept10 5.1. Procter and find History10 5.1.1.Core strength and external cognizance11 5.1.2.P&Gs culture14 5.1.3.Products16 5.2.merchandising experimental material body of P&G in Vietnam21 5.3.Market Research21 5.3.1.Market Segmentation22 5.4.Product policy22 5.5.Price policy24 5.6.Distribution policy24 5.7.

Promotion policy26 5.8.Marketing strategy27 5.9.Marketing status of P&G in Vietnam market.31 6.Applying the concept to my stream job32 6.1.Challenges and Solutions32 6.1.1.Challenges32 6.1.2.Solutions33 6.2.Developm! ent orientation of P&G in Vietnam market in coming time.34 6.3.Solutions to develop, complicate marketing activities of P&G in Vietnam35 6.3.1.Market Research35 6.3.2.Distribution channel35 7.Conclution36 Select a learning goal The marketing solution of P&G. Why this concept has been selected We establish a developing structure with...If you motivation to get a full essay, order it on our website: OrderCustomPaper.com

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