Home Decorating Plan :: Interior Decorating Marketing Strategies Essays

Home Decorating fancy 1.0 Executive Summary Interior Views is a retail home ornamentalist fabrics and complementary home accessories and services concept that is now in its tercet class. This destination store offers the advantages of providing fabrics specifically designed for home house decorator workout in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 3,000 sample fabrics for use cut orders. Customers see, touch, feel, and take the fabric to their home as they work with their purchase decision. foodstuff research indicates a specific and growing consume in the area for the products and services Interior Views offers in the commercialise it serves. The market strategy will be based on a follow effective hail to reach this clearly defined target market. The three-phase approach will utilize resources to create awareness of the store and encourage nodes to public assistance from the convenience and servic es it offers. Interior Views will focus on its selection, approachability of product, design services, and competitive pricing.The marketing objective is to actively support act growth and profitability through effective implementation of the strategy.2.0 Situation psychoanalysis Interior Views is a retail store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued supremacy and future profitability. The store offers the most extensive selection of in-stock decorator fabrics as well as a resource for special ordered fabrics. The introductory market withdraw is to offer a good selection of decorator fabrics at reasonable prices, for the do-it-yourself and the buy-it-yourself customers, through a personalized retail store that offers excellent service, design assistance, and inspiration for people to redecorate their homes.2.1 Market Summary We possess good information about our market and hit the sack a great deal about the common attributes of our most prized and hardcore customers. We will leverage this information to better understand who we serve, their specific needs, and how we dismiss better communicate with them.Target Markets2.1.1 Market Demographics The profile of the Interior Views customer consists of the following geographic, demographic, psychographic, and behavior factors GeographicsOur immediate geographic market is the capital of Idaho area, with a population of 168,300. A 50-mile geographic area is in need of our products and services. The total targeted area population is estimated at 568,800. DemographicsFemale. Married. Have children, but not necessarily at home. Have attended college. A combined yearbook income in excess of $50,000.