E-BUSINESS INDIVIDUAL REPORT WITH A WEBSITE Essay

E-BUSINESS INDIVIDUAL REPORT WITH A WEBSITE - Essay Example Official websites play the role of public relations for the business establishments. Their customers have direct connection to the company and feel better informed when they access the official websites. Internet has also opened up a new concept of business operation, the click concept or rather the online shop concept. Gone are the days when to launch a product a brick and mortar model was required. The new trend in the market is the online marketing of products. The click and mortar model of e- business is preferred by many now. Products are shown in these websites with their properties and price range. The customer is able to choose from the options and order the product. The payment is done online and the product is delivered at home. Thus, completely removing the cost incurred in having a brick establishment. Having a proper shop in mall or in a commercial area is a very costly affair but the new trend in the market has made it a complimentary service rather than an essential se rvice. The spread of internet in the globe across has brought this remarkable change. Most people have access to internet in their daily lives and are more accessible through internet (Weill and Vitale, 2001, p.7-9) Business Literature on e-business Internet has indeed condensed the boundaries amongst the countries across the globe. Making promotion in other countries very easy. Doing business in other countries is also become easier due to easy mode of online payment. Shipment from across the globe has also become a very conceivable concept. Making it easier for business establishments to do business online. The main focus when a company makes their website should be, to create attention amongst target audience. The website has to be informative and attention grabbing in a right sense. Attention of customers looking for the particular product on the internet has to be first caught. The website therefore needs to be appealing to the target audience. Viral marketing is a very new con cept. For websites the term used is SEM, search engine marketing. The basic goal of SEM is to promote a certain webpage by increasing the traffic of the website. This can be done either developing the content of the website in such a way that the hits on the website is maximised. The first step for any website marketing is to make it more visible. Optimisation of search engines provides this facility to the website. Once the attention of the viewing customers is won, then business can be done with them. Certain aspects must be taken care of when websites are designed. It is important for each website in order to get more customers that it appears in the first page of any search engine. Customers often search their requirements in search engines and very few like to go beyond options appearing on the first page. The website also needs to be very informative about the origin of the company, the history behind the company, the products that are available and the extra services given by the company. The website should also have details about the various payment modes accepted by them. These informations are very essential for the customer looking for making an online booking of a product. Display of products on the websit